Tag Archives: auto shop management

The Ultimate Technician Pay Guide *This Article Also Featured in Ratchet + Wrench*

The Ultimate Technician Pay Guide *This Article Also Featured in Ratchet + Wrench*

Article Posted on Ratchet + Wrench This statement may or may not be too surprising, for the proof is in the industry’s staggering technician shortage, with some reports showing that, by 2026, the industry will be over 46,000 technicians short. But, there is one element that the former statistic proves: the shortage isn’t entirely due to lack of interest.     “I feel like, for every person that wants to go out and write code or be a doctor, there’s an actual person out there that wants to work with their hands to build and accomplish things at the end of the day,” says Chris Cotton, industry coach and consultant. The technician shortage is an extremely complex and layered issue, but working toward keeping the technicians that do join the industry from jumping ship is a vital step to closing the gap. That leaves the question: How? “Young p ... read more

12 Things Your Auto Repair Shop Must Be Doing!

12 Things Your Auto Repair Shop Must Be Doing!

People ask me all the time What is the future of the industry? It’s great to be looking towards the future of the Auto Repair Industry but I see a majority of shops that aren’t doing things that are must do’s from 5 years ago.  The following list are things that I see successful Auto Repair Shops doing day in and day out. I also see a lot of unsuccessful Auto Repair Shops not doing these things. You may have programs that provide similar services to some of these. This list is what would be happening in my shop if I were to open one today and I am going to list the vendors by name that I would be using. Each one of these suggestions will make your shop a better Auto Repair Shop. Score yourself 1 point for each of those that you are doing and email me your score when you get done reading the article. [email protected] Put: Chris my score is: in the subject line. Feel free to ask me any other questions in that email as w ... read more

Auto Repair Shop Profit Margins

Auto Repair Shop Profit Margins

  One goal of any business is to increase its profit, but increased profit doesn’t always lead to increased profit margins. Whether running a tattoo shop or an auto repair shop, a business owner needs to understand the difference between profit and profit margin and realize which one serves you as a better measurement for understanding costs.   Profit is Total Revenue Minus Total Expenses This can help anyone better understand profit: sales-expenses=profit. This is a formula that is outdated and lazy, that we should be getting away from and is keeping you from being successful in your business. From now on I want you to think of Profit as: Sales-Profit=Expenses, but more on that later. For example, let's say an auto repair shop sells $500,000 worth of parts and labor a year and its total expenses to operate the store (rent, utilities, labor, advertising, licenses, merchandise etc.) totals $400,000. Take the $500,000 in revenue and subtract the $400,000 in expe ... read more

Are YOU Putting Profit FIRST in Your Business?

Are YOU Putting Profit FIRST in Your Business?

THE PROFIT FIRST DIFFERENTIATOR Chris Cotton utilizes the Profit First method of cash management. He is trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in maximizing their profits. AutoFix is one of the select few coaching firms, nationwide, that has achieved certification in Profit First. What does this mean for you? In addition to Chris's coaching services, the Profit First method will guide you to greatly increase the profitability of your business. Of course, Chris will guide you through the business challenges you face, as you'd expect from any coach you hire. He will also address the most important factor for any business - maximizing your profits. Working in the auto repair industry in the United States for the last couple of decades, Chris has come to understand the needs of auto repair shop owners. As an auto repair shop consultant, he can help you work to me ... read more

There Is NO Technician Shortage, It’s All In YOUR Head!!

There Is NO Technician Shortage, It’s All In YOUR Head!!

This is one man’s opinion and as such I know I am opening myself up to huge amounts of criticism. I am basing this on my experiences working with hundreds of Auto Repair shop owners from coast to coast and I believe the following is true. Technicians are all around you, you just need to do a better job of running your shop and stop making excuses. What I’ve found is the shop owners without technicians are the ones that sit back and spout off with their excuses about why they can’t get car count while the fair is in town, school just started etc…..   Pay the ones you have what they are worth and give them benefits that can enhance their family life and they will come to you.  Techs are leaving your shops for real employers and occupations with quality ERM (employee relationship management, look it up!), fair pay, work/life balance, benefits, NO WEEKENDS and better culture. And they are wisely encouraging their offspring, nephews, and grandsons to st ... read more

What Is Auto Shop Coaching?

What Is Auto Shop Coaching?

Auto Repair Business Coaching is a process used to take an Auto Repair business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Fitting the business vision in with the business owner’s personal goals is a step that is often missed by most business coaches, who often only focus on the business goals. A great auto repair business owner seeks to understand why reaching business growth goals is important to them personally, and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion in which the goal is met (if ever), and if it is not linked to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critic ... read more

Why Choose AutoFix?

Why Choose AutoFix?

Why Choose AutoFix? Mid-Year Client Status Report If you want to improve your Auto Repair Business whether it’s a traditional auto repair shop, tire shop or quick lube then AutoFix is your best choice for a custom program that fits YOUR shops needs. I don’t do cookie cutter programs that fit “every” shop.   I’ve gone back and forth about publishing this information. I’ve always thought it felt like bragging. The more I think about it the more a saying I tell my clients comes back to haunt me. “You have to make soldiers for your business and YOU have to make sure people know how great you are, if YOU don’t tell them no one else is going to do it for you.”   With that in mind I have created the mid-year report to brag on my clients and maybe a little bit about myself. All data is through the end of August 2018 and compared to the same time period through August 2017.   T ... read more

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