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What Is Auto Shop Coaching?

What Is Auto Shop Coaching?

Auto Repair Business Coaching is a process used to take an Auto Repair business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Fitting the business vision in with the business owner’s personal goals is a step that is often missed by most business coaches, who often only focus on the business goals. A great auto repair business owner seeks to understand why reaching business growth goals is important to them personally, and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion in which the goal is met (if ever), and if it is not linked to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critic ... read more

Why Choose AutoFix?

Why Choose AutoFix?

Why Choose AutoFix? Mid-Year Client Status Report If you want to improve your Auto Repair Business whether it’s a traditional auto repair shop, tire shop or quick lube then AutoFix is your best choice for a custom program that fits YOUR shops needs. I don’t do cookie cutter programs that fit “every” shop.   I’ve gone back and forth about publishing this information. I’ve always thought it felt like bragging. The more I think about it the more a saying I tell my clients comes back to haunt me. “You have to make soldiers for your business and YOU have to make sure people know how great you are, if YOU don’t tell them no one else is going to do it for you.”   With that in mind I have created the mid-year report to brag on my clients and maybe a little bit about myself. All data is through the end of August 2018 and compared to the same time period through August 2017.   T ... read more

Would you like to Increase Your Tire Sales & Profits?

Would you like to Increase Your Tire Sales & Profits?

If you’re not doing tire sales in your shop I encourage you to do so. If you are doing tires in your shop and are not doing what I recommend below then I challenge you to renew your energy/efforts in this area.  I also want you to know that tire sales feed parts and labor sales and profits and it also works in reverse. Why would you ever let one of your customers go somewhere else for any type of service relating to their vehicle?   "For every dollar of tire sales in any given shop in the United States, the consumer spends $1.50 in additional sales," Kearney said in an interview. "You need to be in the tire business."   Automotive News   1. Follow the 100% rule which states 100% of the customers receive a presentation 100% of the time.   For tires, that simply means that 100% of the cars in your shop are inspected 100% of the time.  As the old adage goes,” 75% of customers buy ... read more

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Sales

Are You Ready for 2018? How About 7 Ideas on How to Make It Your Best Year Ever?

Are You Ready for 2018? How About 7 Ideas on How to Make It Your Best Year Ever?

So 2017 is almost over. Before we let it go I want to ask you: How was it? What went right and more importantly what went wrong. How did decisions you made in January affect you in September? Looking towards 2018 what do you want to accomplish that you didn’t in 2017? What new things would you like to learn or show to others? What is your time line for getting those things done? Please keep reading for some thoughts on things that can get you where you want to go. I want you to think about the questions out loud, reflect on them honestly and see where it takes you. Start a new revenue stream. Where can you expand in your business to fill a niche that your competitors are not filling? Have you done a cost to benefit analysis on what it would take to get you there? Does it provide a unique experience for your customers that they can’t get anywhere else? Hire the right people, or better yet let go of the dead weight! This goes back to havi ... read more

DO YOUR EMPLOYEES GIVE GREAT PHONE?

DO YOUR EMPLOYEES GIVE GREAT PHONE?

Do your employees Give Great Phone? Would they know if they did or didn’t? What I see most often in small business is that we rush to hire and then fail to follow up with their training. We put new hires on the phone not knowing if they know how they talk to customers. Then why aren’t we following up on what the new hires say to the customers? By not praising and rewarding them on what they did right we are teaching and training them poor customer service. Your employees don’t know what they don’t know! Clients use our program to do the following: Locate and identify small problems before they become bad habits Identify training and operational weaknesses Identify opportunities to serve customers more effectively than the competition Link incentives to performance Telephone Mystery Shopping We do this by listening to your staff phone calls. We report on inconsistent or incorrect answers give ... read more

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ARE YOU A THERMOSTAT OR THERMOMETER?

ARE YOU A THERMOSTAT OR THERMOMETER?

I read an article by Tarah Marie Carr the other day and in it she talked about relationships and how important it is to be a Thermostat and not a Thermometer. Since then I have been thinking about it in a business situation and I am astonished at how many Thermometer’s I have worked for or been in contact with. Please let me explain. First I need to talk about what a Thermostat is and does and what a Thermostat does as well. A Thermometer moves up and down with the surrounding environment, IT reacts to changes around it as they are happening. A Thermostat sits in a constant state and makes the environment around it change to meet its needs at the time. Now sometimes the Thermostat can be moved up or down if need be but not without an overriding force from outside. I used to work for a manager that placed an empty bucket just inside the employee area and when things got stressful for him he used to come out the door and kick the bucket across the room all while pulling out his p ... read more

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EIGHT KEY BEHAVIORS TO BUILDING RELATIONSHIPS WITH YOUR EMPLOYEES

EIGHT KEY BEHAVIORS TO BUILDING RELATIONSHIPS WITH YOUR EMPLOYEES

Get Connected- Communicate often and connect with your team. Connect with a team member for brief chats and focused discussions regularly, not just when you need something. Find a way to relate to the things that the team member is experiencing at work, at home, and in life. Take an interest in learning what is important to your team members. Be Direct-Communicate clearly. Make sure that what is spoken is what is heard. When a team member asks you a question, answer truthfully. Give as much appropriate information as you can. If you don’t know the answer, say so. When you have finished talking, ask questions to ensure the team member understands your answers. If there is something that should be said in the moment, say it. Don’t wait. Be Open-Share information and perspectives. Be Transparent. Openly share your own challenges and perspectives with a team member. Accept, without judgement, how team members view themselves or a situation. Be direct and kind ... read more

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6 key action steps to assigning task to employees

6 key action steps to assigning task to employees

If you originally learned how to delegate tasks to employees like I did, in the “old School” style, you walked through your business very rapidly barking out orders as you went along. John do this, Joe do that. If you did it correctly then you took about 3 minutes, managed to make a circle and ended up back at your desk before anyone was able to stop you. At this point you re-immersed yourself in what you were doing and then were amazed to go out an hour later only to find that none of it had been done. I am going to show you a better way. This will increase the amount of tasks that your staff gets done and when done correctly will help you build a better relationship with each individual employee and will increase morale. What do you need to know before you get started? 1. Be specific about what you want done. Before you assign a job task, be sure to ask yourself: What exactly do I want done? What outcome do I need? Why doe ... read more

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MARKETING, WHAT IS IT? DO I NEED TO DO IT? HOW DO I KNOW?

MARKETING, WHAT IS IT? DO I NEED TO DO IT? HOW DO I KNOW?

I deal with clients from coast to coast and border to border and together we have developed a marketing plan and have it implemented. We know what our car budget is for every year, quarter, month, week and day and from that we develop our marketing plan. As hard as it may be to believe some auto repair shops don’t need more cars! They just need to do a better job on their ARO or Average Repair Order. ARO is the total dollar amount on each ticket. This has long been one of the standards for judging the health of an auto repair shop. Most clients when they come to me are doing less than $200 in ARO. Now, I know what you are thinking. What is a good ARO? Every shop is different. As a rule of thumb your ARO should be about 5X’s your labor rate. For an example, if your labor rate is 75.00 then your ARO should be about $375. If this is not the case there could be several factors that keep you from getting there. If your ARO is less than this number then there are some things ... read more

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PRICE, VALUE, PERCEPTION

PRICE, VALUE, PERCEPTION

Price, Value, Perception Price is what you pay, Value is how you feel about the transaction and Perception is how the customer processes your company before they experience the price & value. Recently, I had a conversation with a restaurant owner client who was having issues with potential customers understanding why his chicken wings cost more. He uses a bigger, better quality wing than his competitors. Yet, they were having problem conveying to the customer why they should buy his wings. Problem: How do we make the customers understand that my clients’ wings are bigger, better and worth paying more money for? During the conversation with my client on this topic we decided that he needed to do more research, so he went to every competitor in town and bought a basket of chicken wings. Sure enough every competitor’s basket of wings had more wings, but the quality on those little wings was not as good and they were less than half the size of his wh ... read more

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